These are temporary hires for the festive sale period. However, after the last sale in June, Myntra had absorbed most of the 5,000 people it had hired initially on a temporary basis. Ecommerce platforms usually pay around Rs 20,000 per month plus incentives for people hired for the sale season.
This year’s festive hiring is one of the largest ever by the online fashion retailer and comes after a recent round of fund infusion in the company. It has received a fresh capital infusion of $103 million (Rs 755 crore) from its Singapore-based parent entity, FK Myntra Holdings, as reported by ET last week.
Preparing up for its week-long festive sale starting later this week, the platform has also ramped up its customer contact centre by adding 1,000 people. For each of the employees working from home, the company has also handed out an allowance of Rs 20,000 to set up a home office ahead of the sale.
This year, the ‘Big Fashion Festival’, or Myntra’s seven-day shopping event, is being held from October 16 to 22.
“We have ramped up our supply chain capabilities considerably and made the biggest ever festive hiring to ensure we continue to offer the best to our customers,” Myntra chief executive Amar Nagaram said.
The company has also added 6,000 more MENSA (Myntra Extended Network for Service Augmentation) partners for last-mile deliveries. It now has 18,000 such partners who are expected fulfil 70% of the deliveries during the ‘Big Fashion Festival’.
“Our teams working remotely have innovated themselves like never before and are prepared with the tech capabilities, including others, to handle even 20,000 orders per minute, at peak,” Nagaram said.
Ahead of the sale event, Myntra had asked employees to take three days of leave, encouraging them to combine those with the weekends so that they got three extended weekends.
This was done to ensure that everybody gets a break from the daily work life before they could sprint into the festive season, said Nagaram. The company has also introduced ‘No Meeting Wednesdays’ where employees can focus on ideation.
Myntra is offering reimbursement of costs towards Covid tests, hotel quarantine and electronic and other remote working equipment for staff and their family.
More than 1,000 employees will be working remotely and be available round the clock during the sale event and are geared to handle 80% more traffic compared to the previous year’s festive sale, the CEO said.
Myntra has four fulfilment centres, with two in the North and one each in the South and West. The company has provided Covid insurance of Rs 50,000 to more than 30,000 partners, including its delivery and third-party employees. It is engaging in activities like special lunches, spot awards every hour on the floor and special gifts to boost the employee spirit.