The startup creates food micro-entrepreneurs in villages across India that makes food products using traditional practices while ensuring quality control through traceability. This model ensures the best quality food product for the customers along with social and economic upliftment of the Indian farmers.
Talking about the investment and the support from the Titan Capital, Aayushi Khandelwal, Co-founder, Anveshan said in a statement, “We are elated to receive this initial support and investors’ belief in our vision to replace all the unhealthy ingredients in the kitchen that have long-term health ailments with natural and quality food products. We want our customers to take pride while buying Anveshan food products as not only are they contributing to their own health but also impacting the lives of Indian farmers.”
With the vision to provide quality and healthy food products, a significant pie of the investment will also be used for food research and the development of technical solutions and devices that can track the food quality.
“Due to misleading advertisements and false marketing of food products, consumers have lost the feeling of trust in food brands. Customers are being deceived by such campaigns and they blindly trust what is written on the label. We want to be that brand that provides the purest and most natural kind of food with a proof of quality through our traceability solution,” Akhil Kansal, Co-founder, Anveshan, said in the statement.
Co-founded in late 2019, by three young and energetic IIT Guwahati graduates, Khandelwal, Kansal and Kuldeep Parewa, Anveshan plans to tap the growing market for local and Indian origin foods by providing high-quality natural and eco-friendly products.
According to Parewa , “Despite putting the greatest effort in the food-supply chain, our farmers gets the least monetary gains out of it. Our unique model of creating decentralised food-processing units enables us to empower Indian farmers and the village youth. We aim to create thousands of jobs in villages through Anveshan”.
Anveshan is an attempt to solve the problem of lack of transparency and quality control in food products to ensure best products for the consumers. The foodtech company also wants to change how food is perceived today by making people aware of the manufacturing process and providing them super nutritious and tasty food products.
“We are able to see Anveshan solving quality and trust issue in food products. Even customers can trace the origin of products like A2 ghee, spices, and edible oil. Especially, a big need in urban busy population who want to be relaxed about quality of raw material being used in kitchen to remain super healthy and immune in this new world,” Bipin Shah, partner at Titan Capital said in the statement